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Sales & Marketing

How to establish an efficient media plan that will strengthen your accommodation’s sales strategy
4 months ago

How to establish an efficient media plan that will strengthen your accommodation’s sales strategy

The strategy you will follow on social media and third-party channels will play a key role in your hotel bookings and market position. In the hotel industry, which is constantly …
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5 + 1 Ways to include all 5 senses in the traveller’s hotel experience
7 months ago

5 + 1 Ways to include all 5 senses in the traveller’s hotel experience

The odyssey of every hotelier has always been the creation of a complete experience for the traveller. Some argue that the answer lies in experience, others argue that the introduction …
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How to protect your hotel’s business from the Coronavirus’ impact
2 years ago

How to protect your hotel’s business from the Coronavirus’ impact

While no one can accurately predict the total damage, we do know that hotels & travel businesses who count on travelers from Italy, China, and other Asian countries must look …
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Scent Marketing in Hotels: The new major trend regarding the travellers’ experience
2 years ago

Scent Marketing in Hotels: The new major trend regarding the travellers’ experience

Scent Marketing is undoubtedly one of the latest major global trends that enhances the travellers’ experience in contemporary Hotels. Given that Smell is the second most influential sense in humans, …
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The 2 most popular Hotel Content Development Practices for 2019
3 years ago

The 2 most popular Hotel Content Development Practices for 2019

2018 has been a fascinating year for the global Hotelier Industry, with travellers appearing to be more demanding than ever. 2018 was also the year that made clear to hoteliers …
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What to keep in mind before starting a new Hotel Influencer Marketing campaign
3 years ago

What to keep in mind before starting a new Hotel Influencer Marketing campaign

In my previous article regarding the shaping of a hotel’s communication concept, we highlighted the importance of setting a specific plan, in which all of our communicational needs will be included. …
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Hotel Marketing 2019: All you need to know about the latest trends
3 years ago

Hotel Marketing 2019: All you need to know about the latest trends

When it comes to contemporary marketing, Hoteliers are one of the most well-informed groups of professionals. Among their daily tasks, they have to apply the latest and most advanced …
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Hotel Christmas Decoration: How to make your property stand out during the Holiday Season
3 years ago

Hotel Christmas Decoration: How to make your property stand out during the Holiday Season

The Holiday Season is full of glamour, colours, tastes, smells, music, joyful feelings, fun, play and sharing. These are the days when people usually live the strongest experiences of …
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How to increase your Hotel’s sales during the Holiday Season
3 years ago

How to increase your Hotel’s sales during the Holiday Season

Christmas is one of the most beloved seasons for Hoteliers since they always have a reason to celebrate: either because their hotels are in full operation, dressed-up in their …
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How to successfully develop your hotel’s communication concept
3 years ago

How to successfully develop your hotel’s communication concept

One of the many things a new hotel needs to go through during the hectic period prior to its opening is to lay the groundwork for its overall communication strategy. …
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