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Digital Marketing

Why every hotel needs an email list & how to build a great one
1 month ago

Why every hotel needs an email list & how to build a great one

It is true that in 2020, social media have taken over our lives and this also applies to the hotels. Most of the hotels have focused their digital marketing strategy …
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6 Social Media Content Ideas to use starting from today!
2 months ago

6 Social Media Content Ideas to use starting from today!

It is quite known that nowadays guest experience extends much further than just what happens on the property. Social Media is a perfect place for hotels to build connections with …
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5 Hotel Instagram tips that will get your hotel’s feed off the ground
5 months ago

5 Hotel Instagram tips that will get your hotel’s feed off the ground

What does a hotel brand need to have in order to stand out on Instagram? Is creative content enough to make your feed enviable?

Let’s examine the topic from the …
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5 hotels with outstanding Instagram Profiles
7 months ago

5 hotels with outstanding Instagram Profiles

Nowadays, the influence of Instagram in our lives is undeniable. This powerful Social Medium has become a marketing strategy tool for many industries. Particularly in the tourism industry, Instagram has …
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3 tips for publishing a successful SEO Article for your Hotel in third-party media
8 months ago

3 tips for publishing a successful SEO Article for your Hotel in third-party media

Writing an article in 2019 requires more than written fluency. If you want to see your business grow, either you are running a hotel, a villa or any other accommodation …
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5 hotelier metrics you need to be using to make your hotel more profitable
8 months ago

5 hotelier metrics you need to be using to make your hotel more profitable

Metrics are important for any business, and hotels are no different. While it may seem you’re drowning in data, metrics give you tangible ways to track and measure your hotel’s …
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Hotel Website: The top tips & advice to make your hotel stand out from its competitors
9 months ago

Hotel Website: The top tips & advice to make your hotel stand out from its competitors

Hotel websites are one of the most important sales sources, since the majority of the travelers visit them before making their final decision. Regardless of the channel they will finally …
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The 2 most popular Hotel Content Development Practices for 2019
12 months ago

The 2 most popular Hotel Content Development Practices for 2019

2018 has been a fascinating year for the global Hotelier Industry, with travellers appearing to be more demanding than ever. 2018 was also the year that made clear to hoteliers …
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What to keep in mind before starting a new Hotel Influencer Marketing campaign
12 months ago

What to keep in mind before starting a new Hotel Influencer Marketing campaign

In my previous article regarding the shaping of a hotel’s communication concept, we highlighted the importance of setting a specific plan, in which all of our communicational needs will be included. …
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Hotel Marketing 2019: All you need to know about the latest trends
1 year ago

Hotel Marketing 2019: All you need to know about the latest trends

When it comes to contemporary marketing, Hoteliers are one of the most well-informed groups of professionals. Among their daily tasks, they have to apply the latest and most advanced …
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