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Digital Marketing

The essential Google Tools for Hoteliers and what you should know
5 years ago

The essential Google Tools for Hoteliers and what you should know

Your hotel’s proper digital presence is a complex and multidimensional matter. The challenges and needs of the field are constantly changing, causing a “headache” to those who want to be …
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Why every hotel needs an email list & how to build a great one
5 years ago

Why every hotel needs an email list & how to build a great one

It is true that in 2020, social media have taken over our lives and this also applies to the hotels. Most of the hotels have focused their digital marketing strategy …
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6 Social Media Content Ideas to use starting from today!
5 years ago

6 Social Media Content Ideas to use starting from today!

It is quite known that nowadays guest experience extends much further than just what happens on the property. Social Media is a perfect place for hotels to build connections with …
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5 Hotel Instagram tips that will get your hotel’s feed off the ground
5 years ago

5 Hotel Instagram tips that will get your hotel’s feed off the ground

What does a hotel brand need to have in order to stand out on Instagram? Is creative content enough to make your feed enviable?

Let’s examine the topic from the …
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5 hotels with outstanding Instagram Profiles
5 years ago

5 hotels with outstanding Instagram Profiles

Nowadays, the influence of Instagram in our lives is undeniable. This powerful Social Medium has become a marketing strategy tool for many industries. Particularly in the tourism industry, Instagram has …
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3 tips for publishing a successful SEO Article for your Hotel in third-party media
5 years ago

3 tips for publishing a successful SEO Article for your Hotel in third-party media

Writing an article in 2019 requires more than written fluency. If you want to see your business grow, either you are running a hotel, a villa or any other accommodation …
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5 hotelier metrics you need to be using to make your hotel more profitable
5 years ago

5 hotelier metrics you need to be using to make your hotel more profitable

Metrics are important for any business, and hotels are no different. While it may seem you’re drowning in data, metrics give you tangible ways to track and measure your hotel’s …
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Hotel Website: The top tips & advice to make your hotel stand out from its competitors
5 years ago

Hotel Website: The top tips & advice to make your hotel stand out from its competitors

Hotel websites are one of the most important sales sources, since the majority of the travelers visit them before making their final decision. Regardless of the channel they will finally …
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The 2 most popular Hotel Content Development Practices for 2019
6 years ago

The 2 most popular Hotel Content Development Practices for 2019

2018 has been a fascinating year for the global Hotelier Industry, with travellers appearing to be more demanding than ever. 2018 was also the year that made clear to hoteliers …
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What to keep in mind before starting a new Hotel Influencer Marketing campaign
6 years ago

What to keep in mind before starting a new Hotel Influencer Marketing campaign

In my previous article regarding the shaping of a hotel’s communication concept, we highlighted the importance of setting a specific plan, in which all of our communicational needs will be included. …
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