Dimitris Serifis is considered an expert in digital strategies for tourism businesses. He is a graduate of the Department of Applied Informatics and Multimedia of the Technological Educational Institute of Crete and holds a postgraduate degree in eCommerce from Kingston University of London. His career began in 2006 as a Digital Marketing Coordinator of Yourholidays.com travel agency based in Guildford (Surrey, UK). He then switched to Hays Group's PurpleTravel Travel Agency as Head of Digital Marketing. Based on his experience of the English tourism industry, in 2008 Nelios.com was created, a unique Digital Agency in Greece, fully integrated into the tourism industry. Nelios.com has worked with some of the largest brands of the Greek tourism industry and has developed applications for all sectors of tourism (Hotels, Cruises, Yachting, MICE, OTAs, Travel Agencies, Tour Organizations, Car Rentals, Travel Portals etc.). In recent years Nelios.com has specialized exclusively in the promotion of hotel businesses on the Internet, with the main goal of increasing their profitability by reducing their dependence on third-party channels (Tour Operators, Third Party Agencies). From 2012 to 2016 he was a member of the board of the IFITT (International Federation for IT in Travel and Tourism), where until today he is the president of the Greek branch.