The first step towards branding stability and, certainly, a hotelier’s everlasting endeavor is the creation of a powerful guest database. A guest database delivers valuable insights into a customer’s purchasing behavior and accommodation preferences, helping the hotel to develop a unique profile for its customers, leading to a hyper-personalized service, and a highly efficient marketing strategy.
Every existing and new hotel faces the challenge of creating a high-quality guest database – after all, building a loyal clientele is a continuous procedure that requires the hotelier’s full attention. It’s quite a challenge, indeed, but the key to success lies in perfect coordination and well-structured management. However, what’s the key step to creating a strong guest database? And how can you accomplish such a deed when bigger/older hotels haven’t already?
The answer is found in a unique case study of a relatively new boutique hotel in the United Kingdom called The Pilgrm Hotel, which strived to create a killer guest database from scratch since its first opening in 2017. How did The Pilgrm succeed in creating a top-notch database and drive revenue with a personalized marketing strategy? Let’s find out how they managed to reach 20,000 contacts literally from zero, through a special case study published by Cendyn.